About Us

Superlative service is our priority

We employ safe, professional drivers and hold our entire staff to the highest standards. Book with us to experience the difference.

Our Story

Based in Encinitas, Urge to Drive was originally founded in 2020 by Rick Birkenstock as a dealer of rare and interesting cars. In the summer of 2023, the business was re-launched as San Diego's best black-car service. 


Rick has an unhealthy addiction to Wint-O-Green Lifesavers and you'll find them in all of our vehicles. 🥳


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